Big Yellow as the name suggests, personifies strength and power. It also signifies freedom in making the right choice and caution from choosing inferior quality brand of heavy equipment. The term “Big”, on the one hand, is defined as colossal or something gigantic for which our company aims to make our brand recognized worldwide. We aspire to become huge in terms of choosing the best quality heavy equipment for our customers using the Big Yellow brand.

“Yellow” on the other hand, symbolizes safety- a value we cannot compromise especially for heavy equipment. The color also depicts freedom – freedom to choose the right brand and space to discern wisely for our customers.

Our company aims to give our clientele optimum satisfaction by providing the best, the sturdiest, most reliable, efficient, and aesthetically competent heavy equipment worldwide.

We are driven to provide our customers on the best value for their money. After all, our customers’ our top priority. We don’t only do business with them; we make them our business partners.

Our company is very meticulous and discriminating in the aspect of choosing our line of heavy equipment.

BIG YELLOW THEME SONG

Male Version

Play to Listen

Female Version

Play to Listen

Our product portfolio must pass the following standard & criteria, to wit:

  • Reliability
  • Efficiency
  • Functionality
  • Relevant Innovation
  • Value for money
  • Aesthetics

WHY WAS BIG YELLOW CREATED?

Big Yellow was created for the Big reasons.

  1. The company wanted to have our own distinct brand and selecting the best.
  2. A brand name that would resonate in the market for its customer-centricity.
  3. The brand Big Yellow is straight – forward and uncompromising in terms of quality.

Big Yellow is a brand far more distinguishable than others brands. The retention for its name will be of higher percentage in the market. It is specific; thus, it will dissipate confusion.

Big Yellow International Co, Ltd, envisions its brand name to be globally renowned in the next five years. We are committed to provide our customers with high quality but competitively prices heavy equipment products along with efficient and dependable after – sales service, Big Yellow – a “Selection Beyond Compromise”.

A Total Solution Beyond Compromise

  • Big Yellow forges a long-lasting partnership that spurs growth opportunity. It is because we provide integral solution with our genuine parts that bring better performance.
  • We have complete and premier solution that captures your business needs. It is because we promise to deliver services with expertise and competence that sustains your business operation.
  • Big Yellow created an end-to-end process that enhances service efficiency. It includes routine checks up, diagnostic and repairs and prompt supply of spare parts.
  • We engaged highly qualified people who can perform high standard of service and deliver genuinely designed parts. Their extensive training and experience will give our customers a better assurance of service.
  • Big Yellow undertakes premium service to delivery to operators and customers through mutually beneficial agreement and constant communication and follow-through.
  • We created a culture of service and work environment where our people perform with passion and deliver parts with promptness.
  • Big Yellow has total solution that is always delivers as its best, always performed beyond compromise.
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